ALL-SCRATCH!®
enes
Governed Technology Platform

The intelligence, the technology, and the game. One governed ecosystem.

ALL-SCRATCH!® is a patented controlled-adhesion label technology purpose-built for disposable packaging. It integrates inline during existing label production at zero additional cost and zero additional time. The technology gives every package an identity through a food-safe scratch-off surface.

The platform is fully governed by ALETHRA™. ALETHA™ guides the experience. Every protocol begins with data.

Confusion is the largest unseen cause of packaging waste on Earth. The intelligence does the work. ALETHA guides every outcome.
Register for research accessView technology specifications
Governance
ALETHRA™
Intelligence
ALETHA™
Patent
US 12,293,681 B2
ALETHA
AITalk to ALETHA

Hi, I am ALETHA. I teach children and adults about waste, health risks, environment, and wildlife conservation. I guide every step of The Hero Game.

ALL-SCRATCH!® runs on two layers. ALETHRA™ governs the system. ALETHA™ guides the experience.

The Global Problem

Confusion is the largest unseen cause of waste on the planet.

Identical containers in shared environments create identity confusion. Containers are discarded half full because ownership cannot be determined. This occurs billions of times daily across every country, every market, every continent. The problem is structural. The solution is identity.

0M

Tons of municipal waste generated globally per year

World Bank, What a Waste 3.0 (2024)

0M

Cases of norovirus globally per year from contaminated surfaces

WHO Global Burden of Disease

0M

Tons of plastic waste produced globally per year

Our World in Data / UNEP (2023)

Waste mechanism

Four water bottles in a refrigerator. Six cups on a table. A dozen milk cartons at school lunch. Nobody can tell which is theirs. They open a new one. The half-finished one goes in the trash. Multiply by billions of interactions daily across 195 countries.

Health mechanism

685 million norovirus cases annually worldwide. 200,000 deaths per year. 866 million foodborne illness cases globally. Shared and confused containers are a primary transmission vector. A visible ownership mark eliminates the vector entirely.

Environmental mechanism

350 million tons of plastic waste per year. 36% of all plastics produced are packaging. 19 to 23 million tons leak into aquatic ecosystems annually. Beverage containers are among the top items found in ocean cleanup. Identity eliminates the confusion that creates this waste.

Technology Specifications

Product specifications.

ALL-SCRATCH!® is a patented controlled-adhesion label technology. The internal construction is proprietary. Below are the operational parameters disclosed at this access level.

Function

01

Conceals content beneath a scratch-off surface on product packaging. Owner scratches to claim.

Integration

02

Inline during existing label production. Zero additional cost. Zero additional time. No new equipment.

Production speed

03

Full production speed. No line slowdown. Compatible with high-speed flexographic and UV systems.

Durability

04

Withstands cold-chain, moisture, handling, and friction. No premature activation under normal conditions.

Safety

05

Purpose-built food-safe formulation. Not adapted from lottery ink. Created from scratch for food contact.

Architecture

06

Proprietary. Disclosed under NDA to qualified licensees only.

Substrate compatibility

  • Tetra Pak
  • HDPE
  • PET
  • Glass
  • Aluminum
  • Flexible Pouches
  • Cups
  • Coated Films
Independent Validation

Two independent research organizations. One conclusion.

BCC Research and ReFED have both independently identified ALL-SCRATCH!® as a solutions provider. Global organizations across six continents confirm the scale of food and beverage waste that confusion creates.

BCC Research and Futuresource Consulting conducted a 10,046-respondent consumer study examining beverage confusion, disposal behavior, and ALL-SCRATCH! purchase intent. The findings confirm what we built this technology to solve.

0%

Experience beverage confusion

Nearly 3 in 5 respondents have experienced confusion with pre-packaged food or beverage items

0%

Throw the item away

Of those who experience confusion, 86% discard the food or beverage product as a direct result

0%

Would purchase ALL-SCRATCH!

Nearly 4 in 5 say they would be likely to purchase a product with ALL-SCRATCH! technology

89%

Of those who experienced confusion would choose a product with ALL-SCRATCH! over one without

66%

Of parents say their children would use ALL-SCRATCH! for creative and educational purposes

66%

Are more cautious post-COVID about health risks from food and beverage confusion

85%

Among those who experienced confusion, appeal for ALL-SCRATCH! rises to 85%

Source: BCC Research / Futuresource Consulting Consumer Survey, 2024. N = 10,046 respondents. Independent study evaluating consumer behavior around food and beverage item confusion, disposal patterns, and technology adoption intent.

The Hero Game

Scratch. Play.
Save the planet.

Eight steps from package to hero. ALETHA guides every one.

Step 01 / 08

Get your drink

Any package. Any brand. Anywhere.

Rewards you earn

  • Hero Card

    Unique collectible for each scratch

  • Streak Bonus

    Consecutive day multiplier

  • Rare Card

    Special edition for creative marks

  • Impact Badge

    Milestone for environmental contribution

  • Never expires

    No campaign window. No end date. The game runs as long as disposable containers exist.

  • Compounds

    Every partner adds to the ecosystem. More packages, more players, more impact.

  • ALETHA governed

    ALETHA scores every submission, issues every card, and tracks every impact metric.

Deployment Environments

Everywhere humans gather. Confusion happens.

Every environment where identical disposable containers create confusion, waste, and health risk. The technology deploys identically across all sectors with no modification. The data below represents verified consumption and impact metrics.

  • 500M+

    School Systems

    Individual cartons annually in federal programs alone

  • 76.8%

    Military

    Of deployed personnel experience GI illness (UF/IFAS)

  • 90%+

    Cruise Lines

    Of cruise outbreaks caused by norovirus via shared surfaces (CDC)

  • 40-60T

    Stadiums

    Tons of waste generated per NFL game, 70% food/beverage

  • 1.7M

    Hospitals

    Healthcare-associated infections annually worldwide (WHO)

  • 899

    Corporate

    Beverage containers per employee per year (CRI)

  • 5M+

    Universities

    Students in campus cafeterias daily

  • 4.5B

    Airlines

    Passengers annually, each served identical cups

  • 700M+

    Hotels

    Guest nights annually worldwide

  • 500M+

    Theme Parks

    Annual visits to theme parks worldwide

  • 32M+

    Festivals

    Music festival attendees annually worldwide

  • 1.3M

    Nursing Homes

    Residents in US nursing facilities, hydration tracking critical

Platform Traffic at Scale

Every package is a touchpoint. Every scratch is data.

The Hero Game transforms every disposable package into a live data point. When organizations adopt ALL-SCRATCH!®, every package in their supply chain becomes a game interaction. The numbers compound exponentially with each new partner.

  • Single Regional Partner

    Packages/day
    100K
    Daily interactions
    100,000
    Monthly
    3M
    Annual
    36.5M

  • National Deployment

    Packages/day
    1M
    Daily interactions
    1,000,000
    Monthly
    30M
    Annual
    365M

  • Multi-Market Rollout

    Packages/day
    10M
    Daily interactions
    10,000,000
    Monthly
    300M
    Annual
    3.65B

  • Global Ecosystem

    Packages/day
    100M
    Daily interactions
    100,000,000
    Monthly
    3B
    Annual
    36.5B

Every package is a live data point. Every scratch generates engagement data, environmental impact metrics, health behavior insights, and educational outcomes. At global ecosystem scale, the Hero Game processes 0 million+ daily interactions across all partners. This is not advertising. This is a perpetual intelligence network embedded in disposable packaging worldwide.

Documented Institutional Alignment

They identified the problem. We built the solution.

Global institutions have published extensive research documenting the exact problems ALL-SCRATCH!® solves. The data below comes directly from their published reports. The path to endorsement begins with alignment on the problem.

WWF has already identified the problem.

ALL-SCRATCH! is the solution they have not found yet.

WWF launched its Food Waste Warriors program in 2019 specifically to address school cafeteria waste. Their research found that up to 530,000 tons of food is wasted annually in K-12 schools, costing $1.7 billion per year. The single largest category of waste identified: milk cartons thrown away with milk still inside. WWF projects that 45 million gallons of milk are wasted each school year. Their proposed solution is bulk dispensers. ALL-SCRATCH! solves the same problem without replacing infrastructure: when a child can mark their carton, they finish it.

45M

Gallons of milk wasted annually in schools (WWF, 2022)

275M

Half-pint cartons served daily in school cafeterias (WWF)

$1.7B

Annual cost of school food and beverage waste (WWF Food Waste Warriors)

Published sources

  • WWF: 275 million half-pint milk cartons served daily in school cafeterias.

    worldwildlife.org, "Abandoning the Carton," 2022

  • WWF: Up to 45 million gallons of milk wasted each school year.

    WWF Food Waste Warriors Business Case, 2022

  • WWF: 530,000 tons of food and beverage wasted annually in K-12 schools, costing $1.7 billion.

    WWF Food Waste Warriors Program Report, 2019

  • WWF: Milk cartons are "one of the most visible symbols" of school waste.

    worldwildlife.org, "Waste Not," Spring 2026

ALETHA™ AI Intelligence

The AI that runs everything.

ALETHA™ is the official AI intelligence agent operating within the ALETHRA™ infrastructure. She scores Hero Game submissions, issues Hero Cards, tracks environmental impact, and educates participants about waste, health risks, and wildlife conservation. All outputs are logged, versioned, and subject to governance controls.

Governance
ALETHRA™
Intelligence
ALETHA™
Domains
4 (Waste, Health, Environment, Wildlife)
Posture
Educator-Directed
Talk to ALETHA™
ALETHA

ALETHA™

AI Intelligence Agent

Online
Intellectual Property

Protected innovation.

The ALL-SCRATCH!® IP estate is centrally owned, free of encumbrances, and structured for enforceability across all major markets.

Primary patent

US 12,293,681 B2

Protected through June 8, 2042

Portfolio

0

Patents across the estate

Coverage

0+

Countries via PCT filing

Enterprise Model

Built for manufacturers.

Per-unit licensing. Integration at the manufacturing stage through converter alignment. No material substitution. No packaging redesign. No digital integration required. Fully governed by ALETHRA™.

Integration

01

Inline during existing label production. Zero additional cost. Zero additional time.

OEM adoption

02

Converter alignment, direct manufacturer licensing, or territorial master licensing.

Sub-licensing

03

Available for enterprise partners operating across multiple markets and product lines.

Controlled Access

Work with ALL-SCRATCH!®

Registration initiates the qualification process. Qualified organizations receive access to technical documentation, integration specifications, and commercial terms. All information maintained in strict confidentiality.

This platform is fully governed by ALETHRA™. Registration does not constitute a licensing agreement. Access granted at sole discretion.